Why PPC is the Best Web Traffic Generator

May 26th, 2009

Curious about a web traffic generator that produces targeted visitors to your online shop? There are many online services offering to send you thousands of visitors to your online shop for a flat fee. However, if you are looking for visitors that actually turn into customers, you should consider the number one web traffic generator: Google Adwords

Google Adwords is a popular method of generating targeted visitors to a online shop as it sends you instant results. You should definitely consider PPC marketing as your primary or secondary web traffic generator. At least up to the point where you know for sure that your keywords are converting.

The benefit of seeing results instantly is that it lets you measure your progress and test new keywords, split test your landing pages, test new products, and much more without spending weeks on Search Engine optimization. This is a great time saver. As soon as you have a product and keyword list that are converting well, you can start focusing on SEO and other web traffic generators.

Follow these important tips to get best bang for your buck in Google Adwords:

1. Do extensive keyword research in your niche. You goal is to find keywords that will bring you potential buyers not visitors doing research on a topic not willing to purchase. Consequently, you need keywords that convert well. There are various tools on the market that can help you with keyword research.

2. Build individual landing pages. If possible Build a landing page per ad group. Include content that is related to the ad and keyword targeted. There are various landing page generators on the web that let you Build highly targeted landing pages at the push of a button. I’ll get into that later.

3. Spy on your competition. Some of your competitors have most likely already tested different ad variations. Why not use this resource? However, do not just copy & paste. Focus on writing an even better ad by modifying it slightly.

4. Offer the visitor a “bribe” to opt-in to your list. For example you can give-away a free report or excerpt from an ebook. That way you generate leads that you can build a relationship with and sell to over and over again. And since the traffic is targeted, you know what these people are interested in (They’ve clicked on your ad, remember?)

The downside of pay-per-click as a web traffic generator:
In order to do well with Adwords, you need to learn as much as possible about marketing with Adwords and possess the right tools. If not, you might end up losing a lot of money. Follow the tips above to get you off the right start. Just continue to learn more about Adwords as a web traffic generator.

Related Articles:

SocialTwist Tell-a-Friend

Leave a Comment