If you’re marketing via blog, then you might want to know that Google has just launched its blog search engine. It’s still in beta, but it’s already available to the public at http://blogsearch.google.com, http://google.com/blogsearch and http://search.blogger.com (Blogger-style interface). You can also access the Google Blog Search via Blogger homepage or dashboard.

I first found this information from The Blog Herald’s review on the Google Blog Search. It then led me to Scoble’s review and thus to Chris Sherman’s article at SearchEngineWatch. In Chris’ article, I found out that just like many other blog and RSS search engines, the Google Blog Search crawls blogs and feeds’ content in real-time to serve up fresh search results.

What this means is that theoretically, you can get your blog post indexed fast by the Google Blog Search. The only thing that you need to do is to ping the popular pingservers everytime you update your blog. You may also want your blog to publish a feed because Google Blog Search will only include blogs that publish web feeds.

Now can this Google Blog Search become a new traffic source for blogs? Yes, I think so, at least after this new service has become popular. And since this one is founded by the famed giant, Google, I don’t think it would take long for this new service to become popular.

Tags: Blog: Blogs: Blogging: Weblogs: Blog Promotion: Blogging Services: RSS