Do you know that for every email that you send to your list, there is a chance that some of your subscribers will pass it to their friends or acquaintances?

Well, it’s very easy for them to pass your email. They only need to use the forward function in their email account or software, enter their friends or acquaintances’ email addresses, and then click the send button.

And if your email that they’ve passed around contains a link to your lead-capture page or the email address of your autoresponder, then you might get a couple of new subscribers.

Of course, whether or not people will pass your email depends on many factors, such as the interestingness of your email content, etc. But regardless of those factors, you can try to increase the chance of people passing your email by encouraging them to do so.

It’s very easy to do and it won’t cost you any money or much time to implement. Just add a postscript (P.S.) in every email newsletter that you send, that says something like this:

If you found this newsletter to be useful, feel free to forward this email to your friends or acquaintances. And let them know that they can subscribe to my newsletter at http://www.blahblahblah.com or by sending a blank email to subscribe@blahblahblah.com. They’ll thank you for it and so will I.

I know that this sounds too simple, but don’t let its simplicity fools you. I’ve seen people passing around other people’s email in the net, and I believe that this “passing behavior” is quite common among internet users.

And by the way, if you want to use the postscript example above, feel free to copy, paste and modify it to suit your own needs.

Tags: Marketing Viral: Viral: Word of Mouth: WOM: Buzz Marketing