I feel sorry about what happened to this mom, Alice Seba. One of her websites, malcolmsweb.com, has been banned by Google, even though that website was full with good content. Since May 21, 2005, her visitors instantly dropped from about 700-800 per day to 200-250 per day.

There is an important lesson to be learned here. Never rely your business on the search engines. They’re unstable, always changing their algorithms. Instead, use the search engines only as ONE of your traffic sources and look for other traffic generation techniques to build multiple sources of traffic.

OK, to read Alice’s story, go visit her blog post, ‘Alice “White Hat” Seba Has Been Banned’.

Tags: Search Engine Marketing: SEM