Letters That Land Orders or How to Make Letters Sell Goods
Written: by John Horace Lytle
Publisher: The Business Man’s Publishing Co., Ltd., Detroit, Mich, 1911
Transcription: Mohamad Zaki Hussein
Contents:
I. Fundamental Principles of the Sales Letter
II. Handling the Live Prospect
III. The Personal Application
IV. Enclosures and Postage
V. The Follow-Up File
VI. Paragraphs and Punctuation
VII. Collection Letters and Persistency
VIII. Miscellaneous Sample Letters