Nowadays, email marketing is facing a great challenge. Tons of junk emails are flooding our inboxes like crazy. I’m not only talking about pure spam, but also those crappy, useless, yet legitimate, sales pitches that you probably always receive in your inbox.

In this nasty situation, how the hell can you keep your subscribers happy? Well, the answer is simple. It’s relevancy! That’s the only way to make your newsletter stand out from the gazillion of crap floating in your subscribers’ inboxes.That’s the only way for you to draw your subscribers’ attention and make them happy.

But then, it begs us another question. How can I make my newsletter relevant to my subscribers? Well, the only logical answer is that you need to write something that they’ll be interested in. And you can only do this if you know your market. So, do some research, or better, send out an email and ask your subscribers directly about what they want to see from you.