In this age of spam and crap, it’s hard to get people to opt-in to your list. People usually have second thoughts on signing up to another email list. And so, unless you’re someone famous in your niche that people always want to know what you said on this and that issue, you’ll need to give a compelling reason for people to subscribe to your list.

One way to do that is to offer a gift for subscribing to your list. It can be an ebook, a software or whatever else useful for your potential subscribers. But whatever it is, the best gift is the one that you create yourself and not something that has been offered tons of times by thousands of marketers.

Now you’re probably asking, how can I create my own unique gift? Well, there are various ways to do that, but here’s a very simple idea that you might be able to implement easily providing that you already have a newsletter or a website. Compile the best articles that are related to each other (at least they’re under one theme) from the back issues of your newsletter or your website and convert them into a nice-looking .pdf ebook. Simple, eh…