You’ve probably seen many ads that say something like this…

“How A 20 Years Old High School Drop Out Make $12,345 Per Day and How You Can Too!”

What it tries to convey is the “foolproofness” of the product or service that is being sold.

So if a 20 years old (young and so, lack of experience) high school drop out (not smart) can earn $12,345 per day because of the system that he’s using, then the same system can make anyone achieve the same (or better) result.

At first, I didn’t see anything wrong with this kind of ad.

But Nick Usborne’s article, “One of the Biggest Lies in Advertising”, has made me think about the “ethical aspect” of this kind of ad.

According to Nick, that kind of ad is one of the biggest lies in advertising.

He believes that success is a personal matter. If someone achieves successful result with a certain method, that doesn’t mean the same method will generate the same result for other people.

And if there are people who achieve the same (or better) result with that method, it’s not just because of the method and it’s certainly not because someone has done it before them, but it’s because those people have the skills and attitudes that fit with the method.

Hmm, any thought on this?

Tags: Marketing: Internet Marketing: Internet-Marketing: Advertising: Copywriting

I’ve just completed my transition from Blogger to WordPress. Actually, I moved from Blogger because I often encountered the annoying problem of getting stucked at certain percentages (5%, 25%, 50%, etc.) when I republished my blog in Blogger. And initially, I chose WordPress simply because of WordPress popularity.

However, after playing around with WordPress for awhile, I felt in love with it. WordPress has some features that Blogger doesn’t have such as the ability of having categories and posting to multiple categories. And also, WordPress has a lot of plugins that we can install for additional functionalities.

Tags: Blogger: WordPress: Blog