Email Marketing Tips

Traffic Exchanges - Are They Worth Your Time and Efforts?

By Mohamad Zaki Hussein
February 7th, 2006

First things first, when I say “traffic exchange(s)” in this article, I’m referring to the free, manual, general traffic exchanges. So, it excludes autosurf programs, paid traffic exchanges and blog traffic exchanges.

Now what do you think about traffic exchanges? Are they worth your time and efforts?

Well, you may have a different opinion about this, but I don’t think they’re worth your time and efforts.

Why?

Because they produce low quality traffic. Most people who visit your site in traffic exchanges do so only to get credits, and not because they’re interested in your site.

And since traffic exchange users want to get as much credits in the shortest time possible, many of them surf several traffic exchanges simultaneously by using a multiple tabbed browser such as Crazy Browser or Firefox.

They rarely wait for the timer to end. After they click on one traffic exchange, they move on to the next, and so on, until the last traffic exchange in their browser.

Then they get back to the first traffic exchange, in which the timer is already 0. They will then click again and repeat the cycle. So, they rarely pay attention to your web page.

Now, this kind of traffic is very hard to convert. Even if you follow the advices being given out there such as using a short landing page, etc., you may still find them difficult to convert.

I know this because way back in 2004, I spent many of my times on using traffic exchanges. At first, I was hooked, because they’re easy to use. You just click, click, click and you will get tons of traffic.

However, after awhile, I started to feel that there is something wrong about them. Because I can get more then 1000 unique visitors without any results. Even after I’ve followed many advices out there, I only got low results, like 1-2 free sign ups from 100-300 visitors.

And after months of using them, I started to feel that clicking in traffic exchanges is not a fun thing to do. Actually, it’s very tedious and produces a mind-killing experience.

Now the only way to reduce this tediousness is by transferring most of your burden to your downlines. But that’s where I found a dilemma, because that means I’ll put people into this mind-killing experience.

Don’t get me wrong. I’m not against the viral downline structure. My problem is with that tedious-but-only-produce-low-result activities. If it doesn’t require any tedious work or if it produces fair results, then I would be glad to recruit people as my downlines.

Of course my opinion above might be subjective, as it’s mostly based on my own experiences. Other people might have different experiences and thus different opinion about traffic exchanges.

And by the way, if you’re promoting non-internet business stuff such as cat food, you’ll probably get nil result from traffic exchange. Traffic exchange is a “peer to peer” advertising program, which means that your audiences are also advertisers or internet business people.

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